Smoothie King Launches New Social Media Campaign To
Help Guests Find the Best Smoothie for Their Health/Wellness Purpose
Have You Found Your “Smoothie Soulmate” Yet?
NEW ORLEANS, (February 11, 2016) -- Smoothie King Franchises, Inc., the leading smoothie franchise company with more than 750 stores worldwide, has launched a new social media campaign to help guests find the best smoothie for their personal health and wellness purpose. The campaign, called “Smoothie Soulmate,” reinforces the Smoothie King brand message that each smoothie is blended with a purpose. The initiative will encourage guests to take a short quiz on social media that will lead them to find their “Smoothie Soulmate,” or the best smoothie based on their nutritional needs.
“Smoothie King’s mission is to inspire people to live a healthy and active lifestyle, and with each smoothie blended with a specific purpose guests can reach their healthy and active lifestyle no matter which purpose they choose whether to slim down, increase muscle tone, consume more veggies, or something else,” said Katherine LeBlanc, Marketing and Communications Manger at Smoothie King. “The Smoothie Soulmate quiz is a fun and interactive way to reiterate that message and allow people to make find their perfect when they visit our stores.”
The Smoothie Soulmate campaign will launch, appropriately, prior to Valentine’s Day 2016. It can be found on Facebook at www.Facebook.com/SmoothieKing or online at www.SmoothieKing.com.
About Smoothie King Franchises Inc.
Smoothie King Franchises, Inc. is a privately held, New Orleans-area-based franchise company with more than 750 units worldwide. By creating each smoothie with a purpose, Smoothie King makes it simple and pleasurable for guests to achieve their individual health goals. The franchise also offers a number of healthy retail products, including sports beverages, energy bars, vitamins, supplements and more.
Smoothie King was founded in 1973 by Steve Kuhnau, whose mission was to help others achieve better health in a tasty way. In 1989, Smoothie King became the first smoothie franchise in the U.S. and currently operates in 33 states, the Caymans, Singapore and the Republic of Korea. In 2015, Smoothie King was ranked No. 1 by Entrepreneur magazine in the juice bar category for the 21st year and No. 79 overall on the 2015 Franchise 500 list. In 2014, Smoothie King partnered with the New Orleans Pelicans of the National Basketball Association to launch the Smoothie King Center, a multi-purpose indoor arena in New Orleans, Louisiana. Visit www.smoothieking.com or www.smoothiekingfranchise.com; engage on Facebook at www.facebook.com/SmoothieKing; follow on Twitter at http://twitter.com/smoothieking.